Our Team

The Practitioners Behind the Data

Local search is entirely saturated with noise. You read agency reports showing hundreds of website visitors. You see graphs pointing up. Your phone stays silent. We built this site to bridge the massive gap between vanity metrics and actual inbound calls.

We do not guess what ranks a business in the East Valley map pack. We build the strategy. We test the variables. We publish the data.

Gilbert requires high-resolution local SEO. You are competing against dozens of HVAC contractors, roofers, and plumbers within a tight five-mile radius. Generic advice fails here. You need practitioners who spend their days inside Google Business Profiles fighting for proximity signals.

Andreea Ștefan

SEO Lead and Chief Strategist

Andreea Ștefan is a seasoned Search Engine Optimization expert who brings years of high-level search architecture experience directly to the local map pack. As the SEO Lead at Planable, she built her career on data-driven search strategies. Now she applies that exact analytical rigor to Gilbert businesses.

She ignores the fluff. She focuses entirely on the mechanisms that actually move the needle. Primary category selection. Review velocity. Proximity signal manipulation through localized content.

Andreea understands the friction local business owners face. You do not have time to learn the intricacies of Google algorithm updates. You need a clear path from position seven to the top three in the local finder. If a tactic does not directly result in more map views and phone calls, she discards it entirely. You can verify her background and connect with her directly on LinkedIn.

Mateo Torres

Technical Local Search Specialist

Mateo lives in the code and the data aggregators. He handles the foundational elements that most business owners ignore until it is too late. He audits NAP consistency across 50 plus directories. He writes local business schema markup that Google actually understands and rewards.

When a client comes to us stuck on page two of the map pack, Mateo usually finds the anchor holding them down. A wrong phone number on an old Yelp listing. A duplicate Google Business Profile created by a former employee. He cleans up the mess. He builds citation consistency. He restores trust with the search engine.

Elias Vance

Review Acquisition Manager

Getting customers to leave reviews creates massive friction. Elias removes it.

He builds the automated SMS and email sequences that turn completed jobs into five-star GBP signals. He knows exactly how to phrase a review request to avoid Google filtering it as spam. He also optimizes the Q and A sections of your profile to capture local featured snippets.

Elias tracks review velocity. He knows that getting ten reviews in one day and zero for the next month looks unnatural. He builds sustainable, long-term systems for local social proof.

Our Editorial Standards

We refuse to publish theory. Every guide, case study, and recommendation on this site comes from live environments.

We run tests on actual Gilbert businesses. We measure the map pack movement. We track the inbound calls. We document the exact steps.

If Google updates the local algorithm, we do not panic. We look at our client data. We adjust our citation strategies. We update our readers with the exact adjustments required to maintain visibility.

You will never find generic filler here. We name the tools we use. We share the exact review request templates that convert. We highlight the specific GBP categories driving traffic right now.

What We Do Not Cover

Trust requires boundaries. We know exactly what we are good at, and we stay strictly within those lines.

• National SEO. We do not write about ranking a SaaS company globally. We rank local service businesses in specific zip codes.
• E-commerce. If you sell shoes online, our strategies will not help you. We drive foot traffic and phone calls to physical locations and service areas.
• Overnight guarantees. Anyone promising you the number one spot in 48 hours is lying. Local SEO requires time for proximity signals to settle. We tell you the truth about timelines.

Talk to the Team

We read every email. We respond within 24 hours.

If you have a specific question about your Gilbert map pack ranking, reach out. We want to see your business. We want to look at your current citation profile. Tell us exactly what your competitors are doing, and we will tell you exactly how to dismantle their lead.

Send your specific local search questions to our primary inbox. We will route it to the team member who actually handles that aspect of the algorithm.